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The use of artificial intelligence in the fashion industry will be discussed at a round table at the Fashion Commonwealth forum.

The forum will be held on November 19-20 at the headquarters of the Interparliamentary Assembly of the Commonwealth of Independent States.

In particular, experts will discuss how the labor market in the fashion industry is changing with the advent of artificial intelligence.

Among the speakers are the founder of the artificial intelligence studio Daria Fokina, graphic AI designer Alisa Yakovleva, executive director of the Sber laboratory of neuroscience and human behavior Denis Parshin, designer Leonid Alekseev, digital content author Anna Voskresenskaya, vice president of SuperJob for work with young people specialists Amir Sarakov and executive director of Sber AI Nikita Khudov.

The introduction of AI into the fashion industry opens up new horizons for optimizing business processes, creating innovative clothing collections, personalizing customer communication and improving logistics.

The use of AI in the development of new collections and marketing campaigns allows you to create better-selling clothing models and increases the effectiveness of marketing strategies. Chatbots with And provide a high level of customer service by offering personalized recommendations and improving the product search process.

With the help of virtual fitting rooms powered by AI and augmented reality, customers can try on clothes without having to physically purchase them. This reduces the number of product returns to online stores.

All this will require new skills and competencies from specialists, readiness to adapt to new technologies and processes, as well as continuous training and development.

The Commonwealth of Fashion Forum is organized by the CIS Interparliamentary Assembly and the Federation Council of the Federal Assembly of the Russian Federation with the support of the Ministry of Culture of the Russian Federation, the Ministry of Industry and Trade of the Russian Federation, the Russian Export Center, the Ministry of Economic Development of the Russian Federation and SOYUZLEGPROm.

The event brings together representatives of the light industry and the creative industry, relevant ministries and departments, professional associations, legislators and experts on one platform.

ORIENT news

Photo: iacis.ru