Oriented on making people closer

The grand opening of the second DESSANGE beauty center took place at the "Arkach" shopping mall, marking a festive occasion for the residents of the capital and an important milestone for Victoria Kuliyeva, the franchise owner in Turkmenistan. The event coincided with the 5th anniversary of the first DESSANGE beauty center in Ashgabat and the launch of the second center.

The celebration began with a warm welcome for guests on the red carpet. At the entrance, administrators and stylists from the beauty center greeted attendees, while soothing music and DESSANGE video clips set the mood inside.

The event gathered more than 200 guests, with a notable highlight being the presence of the French Ambassador to Turkmenistan, H.E. Philippe Merlin. His attendance underscored the significance of the event and the special connection between the French brand DESSANGE and Turkmenistan.

The official program started with a speech by Victoria Kuliyeva, the brand owner in Turkmenistan. She shared the achievements of the brand and outlined future plans.

Marion Bachin, a representative from the DESSANGE Paris office, also attended the event. In her welcoming speech, she emphasized the uniqueness of the brand, stating:

"Dessange is not just a beauty salon; it's a philosophy that combines elegance, style, and a personalized approach. We are delighted to see how our traditions and standards resonate with women, men, and even children around the world, including in Turkmenistan."

The evening was further enhanced by a fashion show featuring stylish creations by Turkmen couturier Govher Guverne, complemented by hairstyles crafted by DESSANGE stylists. The focus on hair styling played a key role in completing the overall looks.

A highlight of the evening was a celebratory cake accompanied by a light show and confetti, symbolizing a new chapter in the brand's history.

The event concluded with the official opening of the beauty center, where guests were invited to explore its elegant interior. The new DESSANGE center offers a full range of premium services, from hair care to comprehensive beauty programs.

The new DESSANGE beauty center is set to become a destination where style, quality, and the professionalism of the team come together to create true beauty.

Contacts and Address: 35, Magtymguly Avenue - 744005 Ashgabat — Turkmenistan Shopping Mall "ARKACH" Phone: +993 61 55 77 55 Instagram: dessange_turkmen

Photo: orient.tm