Oriented on making people closer

As the countdown to the XXXIII Summer Olympic Games in Paris 2024 continues, the world Olympic partners are preparing to contribute to the success of the competition.

The Alibaba Group e-commerce store chain, in partnership with the Olympic Broadcasting Service, is working to transform the way the Olympic Games are broadcast, using the capabilities of its cloud technologies. This was stated by Chris Tang, President of Strategic Development at Alibaba Group.

The use of cloud technologies allows you to achieve maximum efficiency with minimal time and optimal financial investments. Thus, viewers will receive a variety of content and high-quality broadcast. For the first time, streaming via the cloud will become the main method of distributing content at the Paris Olympics.

"I am optimistic about the digital transformation that is taking place now. We are trying to use a lot of cloud technologies, as well as artificial intelligence, to give viewers a completely different view of the Games," said Chris Tang.

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