Siggi's Dairy has launched a digital detoxification challenge (the siggi's Digital Detox Program). This is reported on the company's website.

They would pay 10,000 dollars to someone who could stand a month without a smartphone.

Those wishing to participate must fulfill a number of conditions. In particular, write a short essay revealing the importance of such a program for yourself, give up your smartphone, hiding it in a safe.

As a replacement, all participants will receive a regular phone to keep in touch. Along with the phone, the company will also provide a SIM card with a prepaid package of minutes and messages.

The approach promoted by the company is another way to draw attention to the problem of excessive fascination with gadgets and social networks. In the modern world, it is almost impossible to meet a person without a gadget or a mobile phone.

Therefore, this Siggi challenge will bring some benefits. First of all, those whose lives have changed as a result of digital detoxification will benefit.

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