Oriented on making people closer

The results of the competition "Altyn Iňňe-2021" ("Golden Needle") will be announced in Ashgabat on February 17th and 18th. Turkmen clothing designers skillfully combine modern fashion trends and trends, while not abandoning the culture and traditions of the eastern people. Every year there are more and more young talented masters, whose names become known far beyond our country.

At the moment, more than one hundred private fashion houses, ateliers, boutiques and designer clothing stores are registered in Turkmenistan. Following in step with the times, Turkmen fashion designers popularize the national style and, in many ways, it is this “heart” that attracts both foreign and domestic consumers.

Moreover, each designer has his own unique style. For example, Sheker Akiniyazova specializes in environmentally friendly materials, and the clothing line “Dana Peri” is famous for its exclusive painting.

“The main goal of Altyn Iňňe is to popularize the Made in Turkmenistan brands and introduce the public to the constantly renewing domestic clothing market,” says Viktor Shokhin, the organizer of the creative competition. - Designers, sewing ateliers and stores in our country have an invaluable opportunity to present their novelties on one fashion site, on which they have been working throughout the year. So in 2020 the brand of modern clothes "Däp" became the discovery of the year. The clothes of this line are in great demand among young people today.

Many discoveries are also expected this year. Observing the statistics of fashion trends and conducting a survey among consumers, the organizers of the competition assure that they already have an idea of which brands will take the lead in different categories of the competition. Among the 18 nominations for the title of the best are presented: fashion houses, bridal salons, tailors and other representatives of the industry.

In the course of summing up the results of the competition, it is planned to hold a solemn ceremony of awarding participants and show the best wedding collection in the national style. And if in 2020 there were about 40 contestants, today the number of participants has increased significantly. This suggests that they are interested in fashion in Turkmenistan, the range of textile goods is growing and sales are increasing.

Over the past year alone, several outlets opened at once across the country offering novelties from brands of Turkmen clothing. Fashion is now not only within walking distance, goods can also be purchased on the Internet, on manufacturers' web pages.

For example, the popular brand of denim clothing in Turkmenistan "Bedew" is in constant online contact with the consumer. When creating seasonal collections, the trademark takes into account the tastes and wishes of the Turkmen people.

Selbi CHARYYEVA