In this little bag: a concept, an absurdity or a practical joke of creatives?
The MSCHF art and advertising collective from New York came up with a microscopic luxury handbag modeled after Louis Vuitton for the auction.
The translucent micro pouch was conceived as a comment on the diminishing size of luxury bags. What was once supposed to be as functional as possible becomes a status accessory, in which utility becomes more and more optional and abstract, being replaced by a brand sign. This new work of art takes the concept to the extreme, to the absurd, it has an artistic manifesto, sarcasm, and a joke, which, for sure, will be sold for a decent amount.
For the project, the MSCHF team turned to several industrial manufacturers specializing in biotechnology. After all, the bag was made from photopolymer resin using a microscopic 3D printing process known as two-photon polymerization.
It is reported that the final offer comes in a sealed gel case mounted under a microscope with a digital display providing a clear view of the tiny creation.
Bidding for this unique item will be open on the Just Phriends platform from June 19. The public will also have the opportunity to see a microscopic handbag at an exhibition in Paris from June 20 to 24.
The company announced the bag on Instagram, where she captioned it: "Smaller than a grain of sea salt and narrow enough to pass through the eye of a needle, this bag is so small that you'll need a microscope to see it."
A light green bag with a monogram has caused a mixed reaction from readers around the world, and many joke about the size of the tiny object. One Instagram user made an ironic comment, writing: "I'll steal it and eat it so no one can get it."
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