According to International Data Corporation (IDC), global smartphone shipments rose 2.6% in the third quarter of 2025 compared to the same period a year earlier, reaching 322.7 million units.

Market growth was driven by the premium segment, as consumers increasingly upgraded to new models featuring artificial intelligence (AI) capabilities and innovative form factors.

The report shows that Samsung maintained its lead with 61.4 million devices shipped (+6.3%), followed by Apple with 58.6 million (+2.9%) and Xiaomi with 43.5 million (+1.8%).

IDC expects the positive market momentum to continue into the final quarter of 2025.

ORIENT