Xinjiang ski resorts enter peak season

January 13, 2026 | 19:00 |33
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Source: cctv.com



Ski resorts across Xinjiang have seen a surge in visitors since the onset of winter, injecting strong momentum to the region's ice and snow economy.

In recent days, Jiangjunshan Mountain Ski Resort in Altay City has seen a surge in visitors, receiving more than 10,000 people daily.

To accommodate the peak crowds, all of its 61 ski runs, along halfpipes, all-terrain park, mogul runs, and ski jumps, have been fully opened to meet demand from skiers and snowboarders of all levels.

The resort is also continuously developing new experiences, including balloon rides and paragliding, allowing visitors to view the mountainous landscape from high above. Another unique option is ice floating, where visitors wear special whole-body suits and dip into freezing waters. At night, skiers can continue to hit the lit-up slopes or spend the evening at a mountain-top DJ party.

Since the start of the snow season, local ski resorts have received over one million visitors, up over 23 percent year on year. Xinjiang is capitalizing on this popularity, rolling out over 500 distinctive cultural tourism events during this snow season, spannig winter sports, folk customs, educational study tours, and cultural performances.

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