China Media Group launches 2027 brand development project
China Media Group has launched its 2027 Brand Strengthening China Project in Beijing, aiming to build a national platform for trusted brand data and provide reliable brand information services to the public.
At the event held on Saturday, CMG unveiled 118 creative and innovative projects developed by 13 of its program centers for implementation in 2027.
The event also introduced a national trusted brand data platform, which is scheduled to go online on January 1, 2027.
Drawing on CMG's media resources and global communication network, the platform will provide government departments, industry organizations, businesses and the public with scientific, authoritative and traceable brand information.
CMG also announced a plan for the use of artificial intelligence in communications under the project, along with a consumption promotion campaign and an initiative supporting rural development.
According to CCTV+, the project is designed to combine media resources, digital technologies and trusted data to support the development of Chinese brands and improve access to reliable information for businesses and consumers.
