$284 for Mom: Why Are Americans Spending Record Amounts Even as the Economy Wavers?
Source : Национальной федерации розничной торговли (NRF)
Nearly 10 percent more than in 2025, electronics top $4 billion for the first time This is according to a report from the National Retail Federation (NRF).
According to NRF estimates, Americans will spend an average of $284 per person on Mother’s Day this year, which falls on May 10. That is nearly 10 percent more than in 2025.
The holiday, first officially recognized by President Woodrow Wilson in 1914, has since become a major retail event.
This year’s projected figure, while significantly lower than the average of $890 spent during the 2025 holiday season covering Thanksgiving and Christmas, stands out as notable growth for a non-holiday event.
Beyond the receipts, Washington, D.C. residents shared their plans and their deep affection for their mothers — an affection that distance cannot contain. Noelle Lammel, who is away from her family, said: “I am on a trip, so this year it will be phone calls, catching up, and long-distance hugs.”
For others, the day brings back tender memories. Marija Bailey, remembering her late mother Karen, said: “I’m a mom myself, so I don’t have a mom, but I am a mom, so I’m sure my children will do something nice for me. But I appreciate my mom and just remember her and all the good times.”
George Srisard spoke of his mother Laddawan with deep gratitude: “Because she was a single mother and she raised me and my sister so well. So yeah, I love her very much.”
“I think they love you unconditionally, and they are wonderful people,” Buddy Steeves summed up.
Keena Kay shared her unbreakable bond with her mother: “We live far apart, but she is still my refuge. She is my rock.”
The numbers tell of records. The quotes tell of love. The economy may waver, but Mother’s Day remains the day when Americans do not hold back on those who gave them life. And that, perhaps, is the most reliable indicator of all.
