Apple Unveils New Products at March 4 Event: From a Budget MacBook to the iPhone 17e
Apple has officially confirmed its spring event, "Apple Experience," which will take place on March 4, 2026. Unlike traditional shows, the event will be held simultaneously in New York, London, and Shanghai and will be dedicated to the most affordable products in the brand's history.
Budget MacBook Based on the A18 Pro Chip
The centerpiece of the event will be a compact 13-inch MacBook. To make it affordable ($599–699), Apple has equipped it with the mobile A18 Pro processor and 8GB of RAM. The laptop will feature an aluminum chassis and vibrant colors: pink, yellow, and light green.
Smartphone iPhone 17e
The new "e-series" will feature the powerful A19 chip, the modern "Dynamic Island," and the long-awaited support for MagSafe charging. This will be the best base-model iPhone in terms of price and capabilities.
New Processors M5 Pro and M5 Max
For professionals, Apple has prepared next-generation chips that are 20% more powerful than their predecessors. They will become the "heart" of the updated MacBook Pro (14 and 16 inches).
Updates to iPad Air and Base iPad
The iPad Air tablet will transition to the M4 chip, while the 12th-generation base iPad will receive the A18 processor. Now, even Apple's most affordable tablet will fully support artificial intelligence features.
MacBook Air on the M5 Chip
The world's most popular laptop will become even faster. The external design will remain the same, but the transition to the base M5 chip will provide an excellent performance boost.
Professional Monitor Studio Display 2
Apple will update its monitor, adding support for ProMotion technology (120 Hz) and a Mini-LED panel. This will ensure perfectly smooth images and deep blacks for designers and videographers.
Smart Siri Powered by Google Gemini
The software highlight will be iOS 26.4. Thanks to integration with the Google Gemini neural network, Siri will learn to understand on-screen context, control functions within apps, and conduct a live dialogue like a real assistant.
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