Apple strengthens its position in the Chinese smartphone market

November 19, 2025 | 11:05 |16373

In October, Apple’s sales in China rose sharply, as strong demand for the iPhone 17 series boosted the brand’s market share to 25%. According to analysts at Counterpoint, this marks the company’s best performance in the past two years.

The popularity of the new series continued to drive sales in November, potentially making this Apple’s most successful fourth quarter in the Chinese market to date.

Overall, retail smartphone sales in China increased by 8%. Among other manufacturers, Xiaomi stood out, capturing 17% of the market — a level the company has not reached in more than a decade. In October, Vivo’s sales grew by 14%, Oppo’s by 19%, while Huawei saw a 19% decline and Honor’s sales dropped by 1%.

ORIENT