I don't do fashion. I am fashion: 140 years since the birth of Coco Chanel
Strictness and simplicity became the foundations of the aesthetics of Coco Chanel - the founder of a huge fashion empire until the end of her days did not part with scissors, carrying them with her and was always ready to cut off everything superfluous and vulgar.
140 years ago, Gabrielle Boner Chanel was born, who went down in history under the name Coco. The "Great Mademoiselle" not only made her way from the pupil of the orphanage to the high society, but also created a powerful fashion empire and became a trendsetter. And the two intertwined letters C, which she saw as a child on a 12th-century stained-glass window in a church, eventually turned into one of the most famous Chanel logos in the world.
Coco gave women the little black dress, making black forever fashionable, and freed them from tight corsets, offering trousers and short skirts instead. She followed the principle of "luxurious simplicity" all her life, and everything that Chanel once came up with is today the standard of style.
Chanel is not only clothes, it is also one of the most famous perfume brands on the planet. Interestingly, the creation of fashionable masterpieces of couturier was always inspired by personal stories and experiences. Through her unique models and perfumery, much can be learned about her life.
For example, thanks to the Russian passion for Coco, Grand Duke Dmitry Pavlovich, a world-famous perfume fragrance appeared. And suits and coats made of English tweed came into fashion after the love affair between Chanel and the Duke of Westminster.
Coco Chanel became a legend during her lifetime and not a single person in history has influenced the way women dress today. “I don't do fashion. I am fashion,” the great Frenchwoman said, a woman whose name has become synonymous with French elegance and impeccable Parisian style.
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