The best advertising product was determined at the capital festival
The Center of Technologies of the Academy of Sciences of Turkmenistan hosted a festival called "Advertising is the key to success". The event was organized by the Ministry of Education, the Magtymguly Youth Organization and the Union of Industrialists and Entrepreneurs of the country.
The festival provided pupils, students, young entrepreneurs or professionals with a platform for the implementation of creative ideas, and also identified the best startups in the advertising business of Turkmenistan.
In the first half of the day, experienced marketers, designers and media representatives spoke at the festival site, sharing their knowledge, advice and experience in implementing their projects. The participants had the opportunity to ask each of them a question of interest regarding advertising and activities related to it.
The lobby of the Technocenter housed dozens of monitors showing commercials of the contest participants.
The main condition of the competition was the creation of a unique marketing product that would become interesting and relevant for society, attract the attention of the media and experts in the field of IT in Turkmenistan.
As the organizers of the competition told an ORIENT correspondent, about 150 participants were selected from the total number of applications for the preliminary stage, 36 of which went to the final part of the competition.
The festival presents winners in the following categories:
— TV advertising;
— radio advertising;
— print advertising;
— alternative advertising;
— Internet advertising;
— photo advertising.
Each nomination determined the winners in two categories - public advertising and advertising for the production of goods and services.
According to the results of the competition, Ikhlas Kerimov, Mukhammed Begenchev, Nurakhmed Kakageldiyev, Arslan Oraztaganov became the Grand Prix winners. Ten more participants received awards and diplomas of the corresponding degrees.
Artur Petrosyants
