Amazon has become the most expensive brand in the world, overtaking Apple and Google
The American company Amazon became the most expensive brand in the world last year and overtook Apple and Google, which took second and third places respectively, according to Brand Finance.
At the same time, in 2022, the value of Amazon decreased by 15% (from $350.3 billion to $299.3 billion). This is due to a decrease in customer confidence in the company due to an increase in the delivery time of goods, as well as the removal of coronavirus restrictions, which led to a decrease in online purchases.
The value of the Apple brand, which was the leader last year, decreased by 15% (from $355.1 billion to $297.5 billion), which is attributed to a drop in the company's expected profit.
The third place in the ranking was taken by Google, which rose in price by 7% over the previous year, to $281.4 billion. The rating consists of 48 brands related to technologies, which also included Samsung, Instagram, Facebook, WeChat, Alibaba.com and others.
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