New regulations have come into force in the United Kingdom banning the advertising of foods high in fat, salt, and sugar on daytime television and online platforms. Such advertisements are now prohibited from being broadcast before 9 p.m., while digital advertising restrictions apply around the clock. The measure aims to protect young people from marketing pressure and to promote healthy habits from an early age.

The need for these restrictions is supported by alarming public health statistics. More than 22% of children in England are already overweight by the time they start school, and by the beginning of secondary education this figure exceeds 30%. Authorities expect that the introduction of an “information filter” will help reduce the number of children suffering from obesity by 20,000.

The new rules complement existing government policies. A higher sugar tax on soft drinks has already been introduced, and local authorities have been granted the power to restrict the opening of fast food outlets near schools. Together, these measures form a comprehensive system to protect the health of the younger generation.

The medical community has welcomed the ban, noting a rise in cases of type 2 diabetes among young people. Experts emphasize that obesity is a key risk factor for future health problems. Limiting advertising also supports parents in raising children by reducing the influence of aggressive marketing on their choices.

ORIENT