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Uzbekistan’s tourism potential has been presented on a large scale to residents and visitors of Germany’s largest cities. Bright video clips showcasing the country’s attractions and hospitality were broadcast on central streets of Berlin, Munich, Düsseldorf, and Stuttgart, according to reports Yuz.uz.
The project was organized by the Tourism Committee in cooperation with the Embassy of Uzbekistan in Germany. The campaign was carefully planned to reach the widest possible audience ahead of the New Year holidays and the vacation planning season.
In Berlin, the videos were shown on nine massive LED screens, providing up to 720 displays per day. Ten screens were used in Düsseldorf, while in Stuttgart and Munich the videos were broadcast with high intensity at key urban locations.
The choice of country is no coincidence: Germany is one of Uzbekistan’s priority tourism markets in Europe. Each year, German tour operators show growing interest in the destination, highlighting the uniqueness of its historical heritage and the quality of services.
Experts note that such visual advertising attracts not only local residents but also numerous tourists from other countries. The campaign is expected to significantly increase the flow of foreign visitors to Uzbekistan during the 2025–2026 season.
ORIENT
