Residents of Turkmenistan are actively preparing to welcome the New Year, one of the most beloved family holidays. According to tradition, festive tables are set generously and with great variety. Markets and shopping areas offer a wide selection of sweet gift sets in original and colorful packaging.

Local manufacturers have prepared products in festive packaging featuring national motifs. On average, prices for New Year gift sets start from 35 manats.

Ahead of the holiday season, the capital has undergone a visible transformation. Ashgabat sparkles with garlands and decorative illumination, and in the evening the city looks especially festive. Streets, squares, and buildings are adorned with light installations that create a celebratory atmosphere. Decorated Christmas trees have been installed in public spaces, and photo zones have been set up, becoming popular spots for walks and family photos.

Large public spaces attract particular attention from residents. Among the most popular locations for photography are the “Arkaç” shopping and entertainment center and the “Älem” cultural and recreational park. Families with children and young people gather here daily to capture festive moments.

It is worth noting that the tallest and main New Year tree in the country has been installed in the “Älem” park. It has become the central element of the holiday decorations and a symbol of the approaching New Year.

The festive mood is also felt in the city’s markets. Shoppers note the wide variety of goods and the bright decoration of the trading rows.

Vendors, in turn, report high demand for traditional products for the holiday table. The Turkmen people are known for their hospitality, and New Year tables are always set abundantly. Meat products are in particularly high demand, and trade is very active.

Despite the weather conditions, markets and shopping centers remain crowded. Trading areas are decorated with symbols of the coming year. For the Turkmen people, the Akhalteke horse is considered a national treasure, which is also reflected in the festive decoration of the city and marketplaces.