Apple has begun cutting dozens of corporate sales specialists while offering them the option to move into other positions within the company. According to Bloomberg, these staffing changes, which affect employees working with major corporations and government organizations, are aimed at optimizing the company’s product sales system in this market segment.

The cuts involve specialists responsible for managing corporate accounts and demonstrating Apple products in business environments. Employees who do not secure a new position by January 20 will be laid off with severance packages.

Apple representatives stated that these changes, following similar reductions in Australia and New Zealand, are intended to strengthen engagement with corporate clients and eliminate duplicated functions.

However, unofficial sources suggest additional possible reasons:

• Replacement by resellers: Apple may be seeking to replace its costly in-house sales specialists with third-party resellers to reduce long-term labor expenses.

• Government sector: The cuts even affected divisions working with U.S. government agencies (including the Departments of Defense and Justice). This may partly reflect internal reforms and the recent 43-day government shutdown.

Apple’s current workforce adjustments are far less extensive than the large-scale layoffs seen at competing companies such as Amazon and Meta.

ORIENT