The Chinese company Realme has rebranded.

Leaving the essence of the original logo, the company updated its design. Precise details were added to make the brand image more unified.

The company, founded by Sky Lee, also formulated a new slogan: “Make it real,” replacing “Dare to leap.”

The new motto “Make it real” is dictated by the company’s plans to pay more attention to young users and offer them real benefits.

The first innovative product introduced after the rebranding was the realme 12 Pro series with the first flagship telephoto lens with a periscope.

The realme 12 Pro series offers clearer night photography with minimal glare and blur. For this, an advanced optical stabilization system, Sub-Wavelength Structure Coating, combined with a wave-shaped lens curtain is used.

The 12 Pro camera will have a 3X portrait mode with a focal length of 71mm. Smartphones in the series will allow telephoto photography with 120x digital zoom.

ORIENT news