The international tourism platform GoTürkiye has presented a new original film project that gained more than 44 million views within the first 10 days after its release.
The new mini-series “Cappadocia Tale” became a continuation of the successful production “Istanbul Story,” which previously reached a record 1.5 billion views. The innovative promotional campaign was launched simultaneously in 25 countries. Its goal is to promote Türkiye’s unique tourist destinations through captivating cinematic stories instead of traditional advertising.
At the center of the plot is the continuation of the story of a couple in love who travel to mysterious Cappadocia for a romantic honeymoon. What begins as an ordinary vacation turns into a mystical journey and a quest to uncover secrets for the newlyweds. The project was created by a distinguished team: the screenplay was written by Kemal Hamamcıoğlu, while the director was Hilal Saral, winner of the prestigious American Emmy Awards prize.
Against the backdrop of this engaging story, viewers are shown the main attractions of Cappadocia, which are included in the UNESCO World Heritage list. Every frame features the majestic Uchisar Castle, the mesmerizing Red Valley, ancient underground cities, and of course the legendary sunrise flights of hundreds of colorful hot-air balloons.
This style of story-driven promotion is completely reshaping Türkiye’s international tourism image. Today, GoTürkiye is one of the world’s most popular official tourism brands, uniting more than 20 million followers across global social media platforms and introducing millions of travelers to the country’s rich cultural heritage.
ORIENT
