Nanchang launches monthly drone shows to boost tourism and consumption
A city's history can come alive in different ways: in museums, on the pages of books, or in the lights above the river. When technology meets cultural memory, the sky becomes a screen, and the audience becomes part of a larger story about the place where they live. That is how Nanchang decided to tell its 3,000-year history.
On Saturday evening, a large-scale drone show was held in Nanchang, the capital of Jiangxi Province in eastern China, launching a monthly programme of performances aimed at stimulating consumption and tourism. The debut show consisted of ten thematic sections dedicated to the city's 3,000-year history, with drones creating vivid images in the night sky. The performance ended with an impressive finale: the city flower, a blooming Chinese rose, dazzlingly illuminated the sky.
"The drones projected Nanchang's history into the sky, and technology and culture blend well here. We saw many patterns with local characteristics, and as a resident of Nanchang, I feel immense pride," said Wei Fei, one of the spectators.
The show attracted tens of thousands of viewers, increasing foot traffic to nearby shops and prompting hotels to report a sharp rise in bookings and inquiry calls. "Occupancy rose by 30.3 percent compared with ordinary weekends, and river-view rooms were almost fully booked. The front desk received significantly more inquiry and booking calls," said Zhuo Hua, a hotel manager.
City authorities said the monthly performances will develop into a tourism brand combining cultural heritage storytelling with modern entertainment to stimulate the economy and improve visitor experiences.
As reported by CCTV+, the launch of the monthly drone show programme in Nanchang became an example of how modern technology can serve culture and the economy at the same time. Combining historical heritage with spectacular performances not only attracts tourists but also creates a sustained impulse for local business development.
