Apple is reportedly working on its own AI-powered search engine

September 05, 2025 | 16:00 |5263

According to Bloomberg, Apple is developing its own search service based on artificial intelligence technology. The new search engine will be integrated into the voice assistant Siri, as well as the Safari browser and Spotlight system search.

The service will operate on a large language model, similar to ChatGPT. It will be able to process various types of content, including text, images, and videos, and also provide information on nearby locations based on the user's geolocation. The launch of the new search engine is planned for spring 2026.

ORIENT