A world first: Russian mobile operator adds New Year emojis to the network name
The Russian mobile operator T2 (formerly Tele2, LLC "T2 Mobile") has prepared special surprises for its subscribers in honor of the upcoming 2025.
The company has added bright emojis to the name of its branded network on subscribers' smartphone screens, such as a Christmas tree, Santa Claus, firecrackers, and other winter attributes. New Year's emojis will soon appear on the smartphones of most T2 subscribers.
Previously, no mobile operator in the world had implemented such a practice.
T2 has also launched a calendar of festive events and a prize game in its mobile application. As noted in the press service, the company was the first among mobile operators to do this.
In support of the winter update of the "More" loyalty program, the mobile operator has launched an activity based on the classic snake game.
Before starting the game, a subscriber can choose the name and image of the symbol of the year. Moving through the streets of a futuristic city for their character, the user needs to collect decorations for a Christmas tree. With each collected element, the snake becomes faster and the tree more elegant. By collecting gifts, players can win prizes such as discounts on smartphones and communication, gigabytes, and other bonuses.
The most active players can climb to the top of the rating and participate in a weekly prize draw from Tecno.
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