EBRD training on increasing online sales for business has been completed in Turkmenistan
The European Bank for Reconstruction and Development, with the financial support of the European Union, held a training for Turkmen entrepreneurs "Launching and scaling sales on the Internet. Digital marketing in action." The training course included both theoretical and practical classes.
Over fifty participants of the program got acquainted with the launch process and ways to increase online sales of goods, as well as the use of online tools for developing their own business on the Internet.
During the intensive, the speakers introduced business representatives to the latest theories and practices. The training participants learned about unit economics, advertising on Instagram, search advertising on Google, CRM systems, rules for working on marketplaces and much more.
The speakers taught the audience how to correctly set online sales goals, identify promising channels for promoting goods and services, and evaluate the effectiveness of the work done.
Upon completion of the training, the participants who successfully completed the course were issued certificates.
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