Turkmen business masters tools to increase online sales at EBRD training
The European Bank for Reconstruction and Development, with the financial support of the European Union, organized an eight-day training in Turkmenistan dedicated to launching and scaling sales on the Internet using digital marketing tools. The opening of the training took place at the Archabil Hotel.
The training course includes both theoretical and practical classes. It is conducted by experienced consultants in the field of electronic marketing Artyom Kravtsov and Evgeny Injeev.
More than 200 entrepreneurs sent applications to participate in the training, which demonstrated the growing interest of Turkmen business in digital marketing and new tools to increase Internet sales.
The EBRD also noted that the number of their consulting projects in Turkmenistan aimed at supporting business in the field of electronic marketing has increased significantly recently. And this corresponds to the priorities of the Bank and the Government of Turkmenistan, which welcome digitalization and the development of online commerce.
At the first lesson, the participants conducted a brief overview of the online market of Turkmenistan, got acquainted with trends and points of sales growth on the Internet. The issues of calculating the costs of digital marketing and creating an online store without involving programmers were also touched upon.
In the modern world, e-marketing has become an important tool for business development. It helps entrepreneurs to increase their brand awareness, increase conversion and customer loyalty, as well as establish trusting relationships with the audience.
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