At the ISE 2026 exhibition in Barcelona, Samsung introduced its innovative Spatial Signage displays that deliver 3D visuals without the need for special glasses. Already recognized with the CES 2026 Innovation Award, the technology is primarily aimed at the commercial sector, including retail, museums, and corporate offices.
The devices are based on Samsung’s proprietary 3D Plate technology. The 85-inch 4K panel allows products to be showcased with a 360-degree viewing effect. For businesses, this translates into higher customer engagement and direct sales stimulation through enhanced visual impact. The displays can also be mounted on standard brackets, significantly reducing installation costs compared to traditional holographic showcases.
A key component of the ecosystem is the cloud-based AI Studio service. Powered by artificial intelligence, the system converts ordinary photos into 3D video content. This enables large retail chains to substantially reduce content production costs without hiring external specialists to create complex visualizations.
Samsung has also expanded its The Wall lineup of large-format displays to 146 inches. Cisco certification has made these panels the first LED displays fully compatible with professional video conferencing systems. Given that Samsung has led the digital signage market for 17 years, the adoption of such standards and the reduction of installation time to just two hours significantly strengthen the company’s competitive position in the B2B segment.
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