Kyiv-based studio ffface.me has officially launched loook.ai, an innovative system designed to transform any digital display into an augmented reality (AR) mirror. This technology autonomously recognizes individuals, overlays virtual elements onto the screen, and responds to head movements, creating an interactive experience without the need for touch interaction.

loook.ai boasts remarkable versatility, being compatible with nearly all existing displays and offering rapid installation (within 24 hours in a prepared space). It has already been successfully implemented across various sectors, including the fashion and cosmetics industries (with brands like Prada, Mugler, and Maybelline), as well as in electronics, showrooms, airports, and major events. A stable internet connection is essential for consistent operation and analytics.

At its core, loook.ai utilizes artificial intelligence to track gaze and interaction time. Importantly, it ensures complete privacy by not storing personal data, photos, or videos. Powerful cameras and servers work in real-time to create a 3D model of the user, seamlessly and naturally applying AR effects.

This system empowers brands to overcome "banner blindness" by making advertising interactive and engaging, transforming displays from passive reflections into dynamic components of a space.

ORIENT