Oriented on making people closer

At the World Expo 2025 in Osaka, one of the most discussed pavilions was the National Pavilion of Turkmenistan. Its original design, combining modern architectural solutions with national motifs, caused a wave of admiration among Japanese visitors. On social networks, especially on Twitter (X), users actively share impressions, photos and videos, noting the unusualness and aesthetic appeal of the Turkmen pavilion.

Architecture: a symbiosis of tradition and modernity

The exterior of the Turkmenistan pavilion attracts attention with its “horse silhouette” – probably a reference to the famous Akhal-Teke horses, which are the country’s national treasure. This stylized image creates a memorable visual effect.

Many visitors note that the pavilion is especially beautiful in the evening, when the lighting is turned on, emphasizing its unusual shapes.

“Turkmenistan is cute ♡” – user @0770_sakura writes.

“The appearance of Turkmenistan at night was beautiful, unlike during the day,✨»” shares his impressions @jmpmadwisg.

Why did the Japanese like the Turkmenistan pavilion so much?

1. Unusualness against the backdrop of technological exhibits

   • Unlike pavilions of developed countries, where the emphasis is on innovation and technology (which are already familiar to the Japanese public), Turkmenistan offers a cultural and aesthetic experience.
   • User @fenrirschwart notes:

     “Personally, I find exhibits from developing countries more interesting than those from developed countries (they only have technologies that Japan also has).”

2. Bright and memorable design

   • In visitor ratings, the Turkmenistan pavilion is often placed on par with Austria, Azerbaijan, China and Saudi Arabia.
   • @jayrrtr writes:

     "Judging by appearances alone, Saudi Arabia and China are particularly good, but Azerbaijan, Turkmenistan, Malaysia and the Philippines are also good."

3. Emotional response

   • Many people commented that the pavilion evokes warm feelings due to its “cute” and unconventional image.
   • @ranndori sums it up:

     “Personally, I think the pavilions of Austria and Turkmenistan are really good.”

What's inside?

Although some exhibits were still in the final stages of completion at the time of the test viewing, visitors were impressed by the concept itself.

Cultural exhibits – traditional carpets, national costumes, and the history of Akhal-Teke horses are presented.

Souvenir shops – users note that interesting authentic items can be found there.

Conclusion: a successful presentation of the country

The Turkmenistan pavilion at EXPO 2025 has become an example of how national identity, conveyed through architecture and design, can make a strong impression on the international arena. The Japanese public, known for its love of aesthetics and attention to detail, highly appreciated this project. If the trend continues, the Turkmenistan pavilion may become one of the most photographed places at the exhibition.

Reviews:

https://x.com/fenrirschwart/status/1908864609349755358?s=46) The exhibition may be interesting for architecture lovers. 70% of the exhibits are under construction or not yet open. Personally, I find exhibits from developing countries more interesting than exhibits from developed countries (exhibitions from developed countries are boring because they only present technologies that are also available in Japan) ① Turkmenistan ② Austria ③ Azerbaijan ④ China Kuwait

(https://x.com/jayrrtr/status/1908515691852087341?s=46) Judging by the appearance of the pavilions alone, Saudi Arabia and China are particularly good, but so are Azerbaijan, Turkmenistan, Malaysia and the Philippines. The pavilions of Australia, Spain, Thailand and Indonesia are also good and pleasing to the eye.

(https://x.com/0770_sakura/status/1908522589578002898?s=46) Osaka Kansai Expo 16:00 Even the closed pavilions are interesting to look at from the outside 😊 Turkmenistan is cute ♡ America is cool ♡

(https://x.com/ranndori/status/1908835368184795493?s=46) Personally, I think that the Austrian and Turkmenistan pavilions are really good #EXPO2025

(https://x.com/wonton_girls/status/1908866066572361914?s=46) Even if you can't enter every pavilion due to the large number of visitors, you will be satisfied just by looking at its exquisite and breathtaking appearance. My favorites were the pavilions of Austria, Turkmenistan, China and the Yoichi Ochiai signature pavilion.

(https://x.com/bobfamily_ogtb/status/1910867968935833920?s=46) One day left until the opening

💙❤️💙❤️💙❤️

▼ Foreign pavilion ① Austria ② Uzbekistan ③ Turkmenistan ④ Thailand

(https://x.com/jmpmadwisg/status/1909221629273743849?s=46)

I was there before the opening next week.

There were many pavilions, but the appearance of Turkmenistan at night was beautiful, unlike during the day.

The gift shops are also full of souvenirs, but it can be interesting to just look around.• ♬

There are free water stations where you can refill your water supply if you run out.

(https://x.com/yochin48301/status/1908347074061754679?s=46) Pavilion of Turkmenistan. The horse silhouette is very cute.

Photo: social networks