Oriented on making people closer

The premiere of the new collection of the Asman fashion house took place in Paris, at the prestigious Oriental Fashion Show event, which brings together designers from Asia, the East, North Africa and other regions. But, despite the importance of the event, aimed at promoting national brands on the world stage, this is not a competitive environment - it is a platform for an expressive dialogue of cultures and a celebration of a special aesthetics, which is covered by the concept of Orientalism in art.

The Asman house presented a light, flowing collection called “Zenan”, which is translated from Turkmen as “woman”, but the word carries a semantic nuance that can be broadly conveyed as an inspired and inspiring Woman.

Silk, chiffon, organza, tulle... - the very names of these fabrics evoke associations with beauty, grace, airiness and romance. Nevertheless, we managed to organically add a pinch of audacity to the elegant, flowing silhouettes of dresses, soft draperies, translucent tones and the gentle shine of light-weight decor.

And it “went”! Because in general, the collection turned out to be well-aged, like a good wine, the delicate aroma of which was successfully emphasized by a spicy note.

The creators did not place a clear emphasis on visualizing ethnicity. Yes, it is present, but calmly and delicately. Like a frame for a precious stone, the role of which is played by the dresses themselves. Their color scheme also matches: fiery carnelian, sapphire shimmering with the shades of the evening sky, silvery-foggy agate, purple ruby and mysterious black pearl.

The complex cut, including elements of weightless sculpting, skillful handmade finishing, the refined style of the “Zenan” collection, its internal expression and magnificent accessories in the form of national jewelry came into amazing harmony with the magnificent empire style of the Parisian Shangri-La Palace and made an impression on a select audience, receiving praise from professionals.

The founder of the Turkmen fashion house Asman, Myahri Orazmuradova, and its designer Murad Amanov came out at the finale of their show to the applause of the audience. When a lot of painstaking work ends in success, this success opens a new door - behind which there will be work with even more dedication, because the level obliges. But the Asman team is ready for this. As Myakhri Orazmuradova herself, the conceptualizer of ideas and energizer of the entire project, which began in 2017 and today unites 80 masters of their craft, says:

– In our team there is no “I”, but “we”.

ORIENT news

Photo: Asman