
Modern humans have developed an amazing evolutionary skill: they can simultaneously read an analytical report, listen to TV news in the background, respond to voicemails or work notifications, chat with colleagues or family members, and grab a snack on the go. We think we masterfully manage chaos, but neuroscientists view us with compassion.
Professor Andrew Przybylski of the Oxford Internet Institute has demonstrated in his long-term research that our brains are physiologically unsuited to handle the deluge of content bombarded by social media algorithms and artificial intelligence platforms. Trying to process terabytes of other people's and generated thoughts, memes, and news, our gray matter switches to emergency multitasking mode, paying the price with chronic fatigue and the inability to concentrate on a single task for longer than the duration of a short video. The funniest thing is that in an attempt to “rest,” we open another tab in the browser, genuinely wondering why by the evening we feel as if we’ve been unloading train cars.
Since ditching your smartphone and moving to the mountains sounds tempting but utopian, Oxford researchers suggest adapting to digitalization with realistic everyday hacks that won't make you cry in self-pity.
The first and most painless life hack is to switch your phone screen to black and white. Our subconscious is simple: it adores bright, vibrant app icons, which stimulate the dopamine system like candy does a child. But as soon as you set the display to monochrome in the accessibility settings, the magic disappears—the gray news feed looks so boring that you'll want to put your phone down after just five minutes.
The second hack concerns your workspace and is called "out of sight." The trick is that even when your smartphone is face down, it continues to stealthily hog some of your brain's RAM: the subconscious is wasting energy on the impulse to wonder, "Is there something there?" It's enough to put your gadget in another room or at least in your bag while you're working on something important, and your focus level naturally increases, and your hand stops making that automatic grabbing motion every three minutes.
Finally, scientists urge us to abandon the illusion that background music or a running messenger app helps us work. The brain doesn't particularly strive to do two things at once—it simply switches between them at lightning speed, severely depleting neural resources.
Setting aside a clear 45 minutes for one task, followed by a respectable five-minute break for a cup of tea (without checking your screen!) restores mental clarity.
These simple rules of digital hygiene prove that to remain productive and mentally healthy in the AI age, you don't need to become a digital hermit—simply stop feeding your brain a nonstop junk food diet of information.