The global travel industry is experiencing a tectonic shift due to a phenomenon known as anti-tourism. An analysis of major international travel platforms has revealed that modern travelers, tired of the hustle and bustle of megacities and extreme summer heat, are abandoning trips to crowded, traditional resorts during peak seasons.

Instead, demand for so-called "careful detoxes" and travel to countries with temperate, cool climates is skyrocketing. According to statistics, interest in travel to Scandinavian countries and secluded natural locations, including the mountainous regions of Central Asia, has grown by a third, outpacing any other traditional destination.

People are increasingly seeking authentic culture, tranquility, and the opportunity to outsource itinerary planning to professionals to avoid pre-trip stress and enjoy true connection with nature.

The tourism sector is rapidly shifting toward "quiet hospitality," eco-certification, and customized itineraries, offering guests privacy and maximum authenticity. This shift is radically transforming the market: the focus is shifting from mass consumption of experiences to quality recreation for mental and physical well-being.