China's Yiwu Sees Christmas Goods Exports Rise 20.4% to $316 Million
Yiwu, a trading hub in east China's Zhejiang Province known as the "world's supermarket," is experiencing a busy Christmas shopping season. According to Yiwu Customs, exports of Christmas products reached 2.14 billion yuan (approximately $316 million) in the first half of 2026, up 20.4% year on year.
The Yiwu International Trade Market has nearly 80,000 booths offering more than 2.1 million types of products. International buyers can source Christmas decorations, festive ornaments, toys and other merchandise in one location.
A foreign merchandiser said the market's wide selection makes purchasing more convenient by eliminating the need to visit multiple suppliers for different product categories.
Local businesses are also reporting stronger online sales. Wang Xuxue, founder of Miaomiao Toys, said the company's sales through e-commerce platforms increased by approximately 20% this year compared with the same period last year.
Another toy manufacturer, Xiexin Toys, is expanding its international partnerships. Founder Zhang Zhiyu said the company recently signed deals with buyers from Iran and Saudi Arabia.
As reported by SSTV+, rising exports and online sales reflect strong international demand for festive products supplied by Yiwu's trading businesses.
