International exhibitors at the ongoing 6th China International Consumer Products Expo in south China's Hainan Province have expressed strong interest in exploring further business opportunities in the Chinese market.

This year's expo, running from April 13 to 18, is the first national-level consumer expo since the Hainan Free Trade Port launched island-wide special customs operations in December 2025. More than 3,400 brands from over 60 countries and regions are taking part, with international exhibits accounting for 65 percent of the total -- a 20 percent increase from last year.
Maddi, an Iranian exhibitor, said his products have proven popular at the venue.

"This is our second time participating in the consumer products expo. We can see that our products are very popular at the venue. Sales are quite good, and visitors have shown great interest in our distinctive Iranian products. We hope to expand our business through this expo," he said.

The event has also been an opportunity for the international exhibitors to learn about the advantages of doing business in Hainan now that a slew of favorable policies have been put in place. For some, that will mean price advantages for their imported products, while others may even set up local factories.

"Today, we discussed with one company who offered us to open our manufacturing here and do final products here," said Borodin, a Russian exhibitor.

"Next year, I can export my French wine to Haikou at a lower price. It would be more interesting for customers. I get very optimistic for the future," said Felix, a French exhibitor.

"We have a saying in Ireland, a rising tide lifts all boats. So if the government policy has created that rising tide, then that invariably is good for everybody, and we would certainly like to find our little piece of that," said Peter Clancy, a liquor exhibitor from Ireland.

Since its launch in 2021, the expo has become a key platform for multinationals to track consumer trends in China's vast market. Over the past five editions, more than 3,800 enterprises and over 12,000 brands from 92 countries and regions have participated.