Shanghai Disney Resort on Monday kicked off its 10th anniversary celebration under the theme "With You, It's Magic+," launching a year-long series of new entertainment experiences, upgraded attractions, and special events.

Since opening on June 16, 2016 as the Chinese mainland's first Disney resort and the sixth worldwide, the resort has welcomed over 100 million visitors.

Three new entertainment offerings debuted during the celebration. Mickey's Storybook Express parade received an update with a new pre-parade called "FriendSHIP!" featuring all seven Duffy and friends characters in new anniversary outfits. A Zootopia-themed parade unit has also been added to the main parade.

"The 10th anniversary theme song really moved me. It's so joyful," a visitor said.

At the Enchanted Storybook Castle, a new show titled "The Heart of Magic" was created exclusively for the anniversary. The castle's stage has been upgraded with three satellite stages connected by catwalks. The production features beloved Disney characters and classic melodies.

The resort's nighttime spectacular has been reimagined with a birthday-exclusive grand finale, weaving classic Disney stories with visuals and sound. A new segment inspired by the film "Wish" has also been added.

Beyond entertainment, the resort has introduced new decorations, special culinary treats, and a series of 10th-anniversary merchandise.

"'With You, It's Magic+' is the theme for our 10th birthday celebration. And it has multiple meanings. I think when you look at the plus sign to start with, it's very similar to the Chinese symbol for 10, which represents our 10th birthday. The magic not just comes from our cast members and our performers, but also all the guests and our fans and our partners and everybody else that we want to celebrate with. And so they help us create the magic here at Shanghai Disney Resort," said Andrew Bolstein, president and general manager of Shanghai Disney Resort.

In 2024, the resort welcomed 14.7 million visitors, its best year to date. Last year, it celebrated its 100 millionth guest.

"Disney always has something new to offer," a visitor said.

"Everyone is so happy. It feels like our own birthday," said another visitor.

"I come to Shanghai Disney Resort every year. This place gives me so much joy and so much energy. It's like a utopia in the adult world," said a visitor.

Over the past decade, Shanghai Disney Resort has continuously expanded. The Toy Story and Zootopia lands are the two most recent large-scale additions. In 2021, LinaBell made her global debut at the resort, quickly becoming a fan favorite.

"We have our third themed hotel that's well underway on construction. We also have our Spider-Man themed land, which will be the ninth themed land in here. And the track is actually coming in for the major roller coaster, so we're starting to see some great progress there. And then we've also started work on our fourth themed hotel and Disneytown expansion, which is just beginning. So lots of new excitement happening here at Shanghai Disney Resort. So we have a lot more to come in the future," said Bolstein