China's bustling trade hub Yiwu in eastern Zhejiang Province is once again alive with foreign buyers and fresh orders, underscoring global eagerness to stay engaged with the country's fast-moving trade engine.
At the sprawling Yiwu International Trade Market, the world's largest wholesale market for small commodities, crowds of buyers walk the aisles daily, checking samples, comparing prices and placing orders.
"Yiwu is amazing for business. I like (it), always. I (first) came here 18 years ago. It's good for business," said a buyer from Colombia.
"We really like it here. We have very good partners and excellent, high-quality products here. It's very good. Very good," said a trader from Russia.
On the opening day after the Spring Festival holiday in late February, the market received about 300,000 visits, up 23 percent year on year. In the first two months of 2026, Yiwu's total imports and exports exceeded 12 billion U.S. dollars, with exports rising 22.7 percent from the previous year, according to data.
Beyond sheer volume, buyers are drawn to to Yiwu for its speed, flexibility, and ability to keep pace with global demand.
"In general, we've seen a good trend [in trade since the Chinese New Year.] There's been a lot of orders coming from South America and South Africa. We have long-term and major clients there," said Lu Qingrong, a toy exporter.
Demand is rising from ASEAN countries, Latin America, and Russia, which are each becoming key growth markets for Yiwu.
Meanwhile, consumer demand in Europe and the U.S. is moving to the mid-range market, where price-to-performance matters more than ever. That is putting Chinese-made goods in a stronger position.
From household items to AI-powered gadgets, buyers come to Yiwu because they can find almost everything in one place. For traders, the order rush is a sign that even in a changing global economy, there is still a strong appetite for affordable, fast-moving, made-in-China products, and Yiwu remains one of the places where the world comes to shop.