China Media Group (CMG) will be the sole media organization producing 8K international public signals for the Milan-Cortina 2026 Olympic Winter Games, including the opening and closing ceremonies.

CMG's 4K/8K ultra-high-definition broadcasting vehicles arrived at the San Siro Stadium in Milan on Jan 13, and have completed their deployment. This marks the first time that CMG has participated in the production of 8K international public signals for an Olympic-level opening ceremony as the provider of equipment and technical support.

"There are two things. The equipment is one thing, but the people are the other. It’s no good having equipment if you don’t have good people who can make everything work. And the Chinese team has been great," said Simon Staffurth, director in charge of producing the official 4K broadcast feed of Olympic events.

"Previously, technical support for all Olympic opening ceremonies was provided by European or American companies. It's truly a great honor for us Chinese to participate in the production of public signals for the opening ceremony," said Yin Jiahui, an engineer at CMG's First Broadcasting Department.

During the Games, CMG will also take on the task of producing international public signals for figure skating and short-track speed skating for the first time.

"We have established a comprehensive media production center at the Milan International Broadcast Center that is equipped with multiple high-speed international dedicated lines and a suite of professional systems, including large-scale deployment of 8K remote production technology, which is designed to ensure premium broadcast quality and showcase the Winter Games through cutting-edge innovation," said Wang Dagang, a technical coordinator for CMG's on-site reporting team.

Nearly 500 CMG staff members have been deployed to Italy to carry out broadcast coverage and public signal production at the Winter Olympics, with the aim of delivering a world-class immersive viewing experience for global audiences.