Sales from offshore duty-free shopping in south China’s Hainan Province have exceeded 10.05 billion yuan (approx. 1.45 billion U.S. dollars) as of Thursday since a new, more expansive policy was implemented on Nov 1, 2025, according to statistics from Haikou Customs.

Customs officials have overseen transactions from 1.326 million shoppers, marking a significant 25.32-percent year-on-year increase in total sales value and a 1.84-percent rise in the number of shoppers. These figures highlight the strong momentum and robust vitality of Hainan's offshore duty-free consumer market.

The updated policy has been a key driver of this growth. It expanded the range of duty-free goods to 47 categories, notably allowing for the tax-free sale of six types of domestic products for the first time.

Furthermore, the policy broadened the scope of eligible shoppers. It now allows travelers who are leaving the island and departing the country to enjoy duty-free benefits. In a significant boost for local consumption, island residents with a record of leaving Hainan within a calendar year can now make unlimited "buy and pick-up" duty-free purchases throughout that year.

These enhancements have enriched travelers' shopping options and injected fresh dynamism into the consumer market.