Ice and snow tourism continues to gain momentum this winter in northeast China’s Heilongjiang Province, as Hulin City rolls out upgraded facilities and immersive experiences that are attracting visitors across the world.

At Hulin's Happy Ice and Snow Park, newly upgraded infrastructure is enhancing the appeal of winter sports and recreational activities, allowing tourists to fully enjoy the region’s snowy landscapes.

"This is the first time in my life I've seen so much snow, and everywhere is white. I've never imagined playing in the snow could be this fun. Every activity I tried was so fun. I just went sledging, and when I slid down, it was so fast, and I felt like I was flying," said a tourist from Egypt.

Beyond snow sports, Hulin is also blending tourism with local culture. This winter, the city has upgraded its long-standing ice-fishing activities on the frozen Ussuri River by introducing an "catch-and-cook" experience. Visitors can experience ice fishing and enjoy the fish they caught served hotpot-style right on the spot, combining outdoor adventure with authentic regional cuisine.

"We aim to integrate Hulin's ice and snow advantages with its revolutionary heritage. This year, we focused on expanding and upgrading the Ice and Snow Park while integrating various cultural and tourism resources to create a one-stop, multi-level tourism experience. In the future, we will continue to tap the potential of resources, launch distinctive cultural and tourism activities to attract more domestic and international visitors to Hulin and promote the high-quality development of our cultural tourism industry," said Ma Ying, deputy director of Hulin Culture and Tourism Bureau.