A national online shopping event will be launched for the Spring Festival, which falls on February 17 this year, the Ministry of Commerce announced on Thursday.

The event, initiated by the ministry in collaboration with several other government departments, will run from January 19 to March 4, said He Yongqian, spokeswoman for the Ministry of Commerce, at a press conference in Beijing on Thursday.

"This online shopping event for festive goods will be centered on four themes: carrying forward traditional culture, enriching supply of quality goods, refreshing consumption scenarios, and connecting domestic and international markets. We will organize e-commerce platforms in various regions to launch a series of popular and distinctive activities to further stimulate consumption potential," she said.