China will roll out a new policy package to further boost consumption and expand domestic market this year -- the first year of the country's 15th Five-Year Plan period (2026-2030) for national socioeconomic development, according to a two-day national commerce work conference that ended in Beijing on Sunday.

With boosting consumption and building a strong domestic market as key approaches, the policy package unveiled by the national commerce work conference spells out measures to expand opening up, promote trade innovation and development, and broaden room for two-way investment and cooperation.

Through sound implementation of promotional measures, the policy package aims to coordinate the domestic and international markets and lay a solid foundation for domestic economic development.

The policy package gives priority to a special campaign to boost consumption so as to develop a "Shopping in China" brand.

China will accelerate the cultivation of new growth drivers in service consumption to further unleash its potential. Policies supporting trade-in programs for consumer goods will be optimized to expand and upgrade commodity consumption. Efforts will also be made to create a more internationalized consumption environment, according to the policy package.

In addition, the country will promote digital, green, and health-related consumption, while stimulating demand in lower-tier and rural markets. By improving infrastructure and commercial facilities, authorities plan to push forward innovation in the retail sector, improve modern market and circulation systems, and advance the development of a unified national market, the policy package provides.

"We are also actively implementing the relevant promotional policies issued by the Ministry of Commerce and other central government departments on fostering new business formats, new models, and new consumption scenarios. In particular, during the upcoming Spring Festival, we will introduce a series of promotional measures and a number of themed touring routes for visitors. We welcome consumers from both the rest of China and abroad to come to Shanghai and enjoy these experiences," said Liu Min, deputy director of Shanghai Municipal Commission of Commerce.

While strengthening efforts to powerfully develop the domestic market, China is also stepping up efforts to expand high-level opening-up.

In 2026, the commerce system will work to promote innovative trade development by making the "Export China" brand better known, upgrading goods trade, and vigorously developing trade in services, while advancing integrated trade and investment.

Authorities will also seek to create new advantages in attracting foreign investment by enhancing the "Invest in China" brand, steadily expanding opening-up in the service sector, improving investment promotion, and strengthening service guarantee systems for foreign investment.

Further measures include aligning with high-standard international economic and trade rules, accelerating the development of opening-up hubs, effectively implementing outbound investment management to guide orderly layout of the cross-border industrial and supply chain, and deepening multilateral and bilateral economic and trade cooperation to promote mutually beneficial outcomes across multiple fields.