As 2026 approaches, restaurants in south China’s Guangdong Province are experiencing a surge in New Year’s Eve dinner bookings, highlighting strong consumer demand and market vitality.

The year-end spending boom has spread from popular restaurants to local specialty food stores. In Guangzhou, reservation phones are ringing constantly as staff confirm bookings and prepare for the holiday rush, while kitchens have already begun advance preparations.

“Reservations for New Year’s Eve and New Year’s Day are fully booked, with orders about 50 percent higher than on regular days. Customers include local residents, domestic tourists and international visitors. Customer flow on New Year’s Eve is expected to rise by 30 to 40 percent compared with daily levels,” said restaurant manager Huang Yue.

Convenient online booking and attentive in-store service have made dining out a preferred way to celebrate special occasions. Industry insiders note that holiday consumption has become an important driver of market growth.

“As the holiday nears, consumer enthusiasm continues to rise. New Year’s Eve dine-in spending is expected to increase by about 60 percent compared with normal days, while order volumes may double year on year,” said Yu Xiaowen, head of an online lifestyle service platform.