Scottish bagpipes play “Mo Li Hua”, robots dance and box, and shoppers learn ceilidh moves right among the displays

As reported by CCTV+, on Shanghai’s famous Nanjing Road, an old department store is turning into a lively cultural and technological venue. Live performances and futuristic attractions draw huge crowds and boost consumer spending.

Shanghai No. 1 Department Store first opened in 1936. After renovations, it remains a key shopping attraction on East Nanjing Road.

On Sunday, the sound of Scottish bagpipes suddenly rang out over the crowd. The musicians played “Mo Li Hua” — a beloved Chinese folk song. Locals sang along. Young pipers and drummers from the Nord Anglia Chinese International School pipe band also played Beethoven’s “Ode to Joy”.

The unexpected blend of Eastern and Western cultural elements filled the atmosphere with joy. One local resident said: “I was drawn here by the sound. It is fantastic!” Another added: “This is my first time hearing traditional Scottish music live. It made me so happy and energetic.”

Inside the store, a Celtic folk band performed energetic sets in the Wutong Hall. Shoppers were taught traditional Scottish ceilidh dance moves on the spot. The city’s oldest mall turned into an open dance floor.

One shopper shared: “It is magical. The mall has turned into a dance hall. So much fun, so exciting, so creative.” Another added: “It reminds me of the Paramount ballroom, but even livelier. After dancing, we will go shopping.”

Beyond music and dance, advanced technology adds to the appeal. In front of the store, dancing robots showcase their latest moves. A robot boxing ring and table tennis matches allow people to compete against machines.

A visitor from Poland noted: “Shanghai, especially as a new-generation modern city, is very good.” A British tourist added: “I will also come in because this place is connected to others.”

The department store uses the visitor flow for special discounts and promotions. Wang Yanan, Deputy General Manager, explained: “Culture attracts big crowds, and crowds lead to sales. Since the shopping festival on May 5, our mall has seen growth in both foot traffic and revenue. We will continue to present top-tier international art projects while strengthening the integration of technology, sports and youth energy.”

Shanghai No. 1 Department Store is not just a shop. It is a stage. Bagpipes, robots, Celtic dances and discounts. China’s oldest mall proves that culture and technology can not only entertain but also sell. And sell well. The question is not how many people came to watch the robots. The question is how many stayed to buy. And then came back again. For the impressions. For the dances. For that magic that does not exist online. Because shopping is also an art. And art always means a full house.