The 100 most competitive Chinese brands, a video address from Hong Kong’s leader, the China Overseas Brand Service Center and the path to global markets

This is according to a CCTV+ report from the Second World Branding Conference in Hong Kong .

On Sunday, the Second World Branding Conference and the World Brand Day opening ceremony were held in Hong Kong. The main event — the announcement of the permanent establishment of World Brand Day in Hong Kong. Also published was the list of the 100 most competitive Chinese brands worldwide.

The event was organized by the International Brand Science Academy, the Guangdong-Hong Kong-Macao Greater Bay Area Entrepreneurs Alliance and the International Brand Network. The conference brought together global branding policymakers, experts, business leaders and cultural representatives. The program included keynote speeches and the opening ceremony of the China Overseas Brand Service Center. All of this is aimed at promoting global branding cooperation and sustainable growth.

In a video address, John Lee Ka-chiu, Chief Executive of the Hong Kong Special Administrative Region, noted that China’s 15th Five-Year Plan (2026-2030) emphasizes strengthening brand leadership, raising standards and applying new technologies to drive consumer goods upgrades. Thanks to Hong Kong’s unique advantage — “strong support from the motherland and close ties with the world” — the city serves as an important platform for mainland Chinese enterprises and brands to enter global markets.

Jonathan Choi Koon-shum, a member of the National Committee of the Chinese People’s Political Consultative Conference and Chairman of the International Brand Science Academy, added: “Hong Kong has always been known as a brand city and a shopper’s paradise. We hope not only to bring Chinese brands to the world market, but also to attract international brands to the Chinese market. Hong Kong can play a role in connecting the domestic and international markets.”

Hong Kong has long traded in goods. Now it is taking on trading in meanings. World Brand Day is not an advertising holiday. It is recognition: Chinese brands have ceased to be mere manufacturers. They have become names. And Hong Kong — a city that has always stood on the border between East and West — is becoming not just a showcase, but a headquarters. A permanent one. The problem for Chinese brands is no longer quality. The problem is recognition. That problem will be solved here. With no room for error.