World Tourism Day was established by the General Assembly of the World Tourism Organization in the Spanish city of Torremolinos in 1979, and is celebrated annually on September 27. The Charter of the World Tourism Organization was adopted on this day in 1970.
The purpose of this date is to promote tourism, highlight its contribution to the economy of the world community, and develop relations between peoples of different countries. World Tourism Day aims to draw the attention of the international community to the importance of the tourism industry and its social, cultural and economic significance.
In 2020, the COVID-19 pandemic caused an unprecedented downturn in the travel and tourism sector, both domestic and international, temporarily closing destinations and outbound markets around the world.
That is why the theme of World Tourism Day this year is a safe, fair and sustainable restoration of the tourism industry around the world. Tourism has the potential to help humanity overcome the aftereffects of the pandemic by bringing people together, allowing them to demonstrate solidarity and trust in each other – the key qualities necessary for cooperation around the world.
Turkmenistan, due to its geographical location, rich natural landscapes, historical and archaeological sites, numerous ancient monuments, has a tremendous tourism potential. Many Turkmen cities were the main centers of trade along the Great Silk Road, connecting Eastern and Western civilizations. Tourism is an important part of the national economy. In 1993, Turkmenistan became a member of the World Tourism Organization.