Turkmenistan has a new trend in men’s fashion – custom-made shirts

Turkmenistan has a new trend in men’s fashion – custom-made shirts

The Nesip brand, which appeared on the Turkmen market just a year ago, quickly turned into a brand, gaining a high reputation among consumers. And it is the enterprise of individual tailoring of men’s shirts.

“Typically, women order dresses for themselves, based on fashion trends, the specifics of their figure, age characteristics, taste and style preferences,” says one of the founders of the enterprise, Aitach Yusupova. – Men, for the most part, buy ready-made clothes, and if necessary, customize them later for themselves in the studio. We decided to save them time on searching and remaking things in our wardrobe, focused on men’s tailoring.

The key to good looks is wearing clothes that fit well. Men, of course, are less capricious than women in terms of what they have to wear. But even standard shirts may not always suit them: for someone who is not friends with physical education, the stomach is disproportionate to the hands. And, on the contrary, for athletes, Hercules shoulders do not fit in the arithmetic mean size, for someone the neck circumference does not coincide, etc. and so on.

But even among the stronger sex there are aesthetes who want to emphasize their individuality in fashion design. So, taking into account all the wishes of the customer, a personal pattern is compiled – this requires certain mathematical skills from the master.

The client chooses the fabric himself, to his taste, as well as the shape of the collar, cuffs or other elements. Now, for example, it is fashionable to embroider your initials on the details of a shirt.

For the manufacture of shirts, the company uses high-quality fabrics – both locally and Italian. Moreover, from pure cotton. There are more than a thousand species of fabrics. Therefore, their choice is not the easiest process.

The interest in cooperation with Nesip was also shown by Swiss manufacturers of fabrics.

– Yes, the production of individual shirts requires more time than standard mass tailoring, says Aitach. – Indeed, even branded stitch is a kind of art. A good shirt should be sewn with very small stitches, made in compliance with all quality standards in order to be a solid thing that is pleasant to wear.

For this reason, the company’s management pays great attention to improving the skills of employees – trainings are organized several times a month.

The staff must possess all the skills – to be able to produce exclusive details of the shirt, perform finishing lines, and heat-treat shirts. After each stage of the birth of the shirt, it passes strict control for compliance with quality parameters.

And the quality of Nesip shirts, according to customers who have already become regular, is no different from global brands.

The products are in great demand among foreigners, for whom shirts are specially decorated with Turkmen national ornaments so that guests of the country can take a piece of Turkmenistan with them.

Nesip plans not only to expand the range of its products by tailoring suits, trousers, etc., but also to export them. The possibility of introducing online ordering services on the company’s website (www.nesiptextile.com)  is also being studied. It is enough to leave your sizes on the Internet resource.

Those who wish to purchase a high-quality shirt that will last for many years can contact:

Ashgabat, Gurtly district, residential complex 29.

Phones for information: +993 65 03 67 23      +993 65 69 87 04         

Ayna BERDYYEVA