Trends and traders of online journalism

Trends and traders of online journalism

The trends of online journalism have become one of the topics of the international media forum, which is held in Brest, with the participation of information professionals from 25 countries. And before we talk about trends, one of the experts made a clarification that there is no online journalism today.

There was nothing to object and in response, the hall just nodded silently. The forum participants represent a long list of managers and editors of television and radio channels, newspapers and magazines, websites and portals, related institutions from Azerbaijan, Armenia, Belarus, Great Britain, Hungary, Germany, Israel, Italy, Kazakhstan, China, Kyrgyzstan, Latvia, Lithuania, Moldova, Mongolia, Poland, Russia, Serbia, USA, Tajikistan, Turkmenistan, Uzbekistan, Ukraine, France, Estonia.

Among the guests of Brest are not only journalists, but also public and state figures, diplomats who expanded the geography of the forum and made their own vision.

And the main trend is this – the entire media space is changing rapidly and irreversibly. The entry points themselves change. If earlier broadcasting was associated with the expense of substantial funds for equipment, now it is no more than the cost of a telephone. The gadget on the palm opens up free access to online – write to the whole world, broadcast, go photo, broadcast video.

All became at the same time producers and consumers of rushed media streams. The effect is not only in the “white noise” and a decrease in the quality of the general information environment. It manifested itself in the devaluation of human values, ethical standards, when reports of disasters, terrorist attacks, suicides and accidents are sold faster and more than that a kindergarten was built in some village. “Deadly” traffic brings a crazy income, but what is happening with the society at this time, its psychological health, is of little concern to the sellers of terrible content.

Environmentalists ring alarms about climate change on the planet, but the journalistic community is also concerned about the changing information climate.

The eternal question: What to do?

This was expressed at the forum in Brest by many well-known media professionals. Different opinions, different positions, but if you summarize, you need to promote professional journalism – smart, thoughtful, competent, not in the sense of spelling (although it is certainly important), but in the sense of being able to go one step ahead of society, to predict its future. And in the journalism itself – to promote new approaches and technologies, a new style and language, in order to meet the demands of the audience.

In the discussions and disputes that followed, another common problem for the media was revealed – competition with plagiarizing “colleagues.” That is, other resources that do not have either a competent team of authors, or, consequently, original content, but parasitizing on the work of journalists from other publications, thus earning themselves traffic, rating, and status. The status is, of course, dubious, but the general reader does not see this, and the journalists who shared about it during the discussion on the topic are “offensive”.

Yes, there is such a phenomenon, media experts recognized, calling among the enemies of journalism Internet search engines and news aggregators, which for a fee can include this or that site in their issue. Business is business.

As for the reprints of someone else’s content, then you can solve issues in the legal aspect, through legal proceedings, experts advised, or calmly do their job further, following the journalist’s vocation – to protect society.

Another aspect is the retelling or presentation of information with distortion, distortion of facts, and of a fair amount of fiction. As a rule, certain websites that work to undermine the image of the whole country “for the big money of big powers” under the guise of a struggle for human rights suffer from this. As one expert put it during the conversation on this topic, “loving democratic values” is the same business as the media business.

And the lower the quality of the content of national media, the more foreign resources will be taken away from them, offering the reader a very simplified ideology that is better invested in brains. Again, only professionalism of journalists can counter this.

All these problems, which were discussed by the participants of the Brest Media Forum, were not alien to ORIENT. Ready recipes to deal with it, of course, do not exist. So, calmly work on! And we help our audience to choose the right guidelines for traveling across the vast information spaces of the Internet.


Viktoria ESENOVA