TurkmenExpo, in collaboration with the Chamber of Commerce and Industry of Turkmenistan, invites everyone interested in expanding their business internationally, participating in global trade fairs, and learning from best practices to an exclusive training session conducted by a distinguished representative of Messe Frankfurt — Mr. Jürgen Werz. The event will take place on May 1, 2025, in Ashgabat as part of the International Exhibition ITSE 2025.

Training Topic: “How to Successfully Organize Participation in a Messe Frankfurt Exhibition? Level A” This training is not just a lecture, but an intensive course designed to equip you with practical knowledge and skills necessary to achieve the maximum benefit from participating in international exhibitions. With years of experience and deep understanding of the exhibition industry, Mr. Jürgen Werz will share valuable insights and effective strategies.

The training program covers the key stages of preparation and participation in exhibitions:

• Module 1 – Before the Exhibition: Preparing for participation, planning, and goal setting. Learn how to define clear objectives, develop an effective strategy, choose a functional booth design, and prepare attractive marketing materials.

• Module 2 – During the Exhibition: Booth management, engaging with clients, and onsite operations. Master the art of booth management, attracting visitors, building strong business relationships, and conducting successful negotiations.

• Module 3 – After the Exhibition: Analyzing results, maintaining business relationships, and identifying growth opportunities. Learn how to evaluate your exhibition performance, stay connected with new contacts, and uncover business development prospects.

• Module 4 – My Personal Exhibition Plan: Crafting a tailored plan for your business and coordinating actions. Develop your own personalized exhibition participation plan that reflects the specifics of your business and supports achieving your goals.

Date: May 1, 2025

Venue: Chamber of Commerce and Industry of Turkmenistan, Ashgabat

Contact Email: contact@turkmenexpo.com

Please register at: https://docs.google.com/forms/d/e/1FAIpQLSeI_CXSBzrAMFVUXQC7pgJZuT5XoF4uSlvyctKRVs5SFHYHEQ/viewform

Seats are limited, so we recommend registering early to secure your chance to enhance your expertise in trade show participation!

This training will be your key to successful involvement in Messe Frankfurt exhibitions and will unlock new opportunities for growing your business internationally.