Coca-Cola introduced a new futuristic drink of the future, created using AI01.10.2023 | 11:00 |
The Coca-Cola company has released a limited-edition Y3000 drink with an unusual taste. The author of the new soda is artificial intelligence, which compiled the recipe for the drink and developed the packaging design, the manufacturer’s press service reports.
To create a unique taste of a futuristic product, the brand combined the ideas of artificial intelligence and the opinions of fans from all over the world and imagined the future - what it could be.
“Our goal is to create unexpected and magical moments for our fans. Inspired by the timelessness of Coca-Cola, we want to highlight everyone's idea of what the future could look like. Using AI technology, Coca-Cola Y3000 Zero Sugar shows how our drink could taste in the future,” Oana Vlad, senior director of global strategy at Coca-Cola explained. At the same time, the manufacturer does not say what exactly the taste of the new product will be or what ingredients it contains. We only know that the Y3000 will be released in two versions - with and without sugar. The unusual packaging design, symbolizing a “bright future”, was also created together with the neural network. “The light color palette of violet, magenta and blue hues on a silver base creates a futuristic look,” the company said.
A QR code was placed on the soda packaging, which allows you to access the Creations Hub service. It allows you to use filters on your photos and see what everyday things would look like in the year 3000.