Google to delete users’ records, and Microsoft to close all physical retail locations

Google to delete users’ records, and Microsoft to close all physical retail locations

Google will now automatically delete users’ search information, while Google is changing its data handling practices, in a blog post, CEO Sundar Pichai said. Google will now delete data for search history, location history, and voice commands from Google Assistant or Google Home as well as YouTube history after a set period of time. Users will be able to choose the period during which the information will be stored, website reports.

“As we design our products, we focus on three important principles: keeping your information safe, treating it responsibly, and putting you in control, We believe that products should keep your information for only as long as it’s useful and helpful to you – whether that’s being able to find your favorite destinations in Google Maps or getting recommendations for what to watch on YouTube,” said Pichai in his blog.

It is said, data relating to users’ location and visited pages will automatically be deleted after 18 months, with YouTube usage data, including viewing history, deleted after 36 months.

Google’s auto-delete controls will now be turned on by default for new users. Existing Google Account holders, though, will need to manually activate the auto-delete function from with the Google Activity page. Users can choose the 3 or 18 months auto-delete option.

Edition The Verge notes that YouTube activity of current users will be kept on file for 36 months by default, because it allows it to better cater to user preference: the longer YouTube tracks your viewing history, the more accurate the algorithms for recommendations. Prior to this, information was stored permanently.

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Microsoft announced a strategic change, planning to close all physical store locations. The closing of Microsoft Store physical locations will result in a pre-tax charge of approximately $450 million, or $0.05 per share, to be recorded in the current, fourth, fiscal quarter. The charge includes primarily asset write-offs and impairments.

The Microsoft Store locations closed in late March due to the COVID-19 pandemic restrictions. The company’s statement said the retail team members will continue to work both remotely and at corporate locations.

“Our sales have grown online as our product portfolio has evolved to largely digital offerings, and our talented team has proven success serving customers beyond any physical location,” said Microsoft Corporate Vice President David Porter in a press release of the company. On Friday’s auction, Microsoft’s shares fell 1.6%